H&M&LONDON 2024

Location: London, England

Role: disguise Programmer/ Operator/ VJ

I worked as a disguise Programmer/ Operator on behalf of Eduardo Dominicci, the original creator of the disguise project, for the event ‘H&M & LONDON’, working alongside KENNEDY and technical provider 80’Six.

The project, Produced by KENNEDY LONDON began in a previsualization suite before transitioning to the event site. I closely collaborated with media artist Maximo Recife, creatively sequencing his diverse content onto the disguise timeline to go with the soundscape, created by British DJ and radio presenter, Benji B. I also had the opportunity to VJ live performances for renowned electronic musicians and DJs Jamie xx and SHERELLE.

The event, held at the Copper Box Arena in East London, featured immersive installations and interactive elements by Maximo Recife and Weirdcore, as well as contributions from Albert Moya, the filmmaker behind H&M’s Autumn/Winter campaign. Highlights included a performance by dancers featured in the campaign, an electrifying set by campaign star Charli XCX, and an after-party with DJ sets by Jamie xx and SHERELLE.

The technical setup comprised two disguise VX4 servers outputting to multiple Vanish LED screens and a dynamic ROE Strip Grid, which included a movable central section. For VJing, I utilized a Stream Deck and a MIDI controller integrated with disguise.

Eduardo Dominicci, in addition to serving as Technical Video Consultant, designed the complex ROE Strip content pipeline and UV template for the project. This meticulous preparation ensured pixel-accurate, real-world content alignment on the expansive ROE Strip Grid at the Copper Box Arena.

Clients:

Eduardo Dominicci - Eddy.Video Ltd

https://www.linkedin.com/in/eduardodominicci/

https://www.instagram.com/eddy.vid

KENNEDY London

https://kennedy.london/

80’Six (technical provider)

https://www.80-six.com/

Screen Content by:

Maximo Recio

https://maximorecio.com/

Weirdcore